@ugcliza
Liza McNeill · London, UK
Trusted by
Sephora, Dermalogica, The Ordinary, Colgate, Monica Vinader
We match your brand with the right creator, write the brief, manage production, and deliver in 14 days. You approve once. We handle the rest.
Brands we've worked with
The problem
Brands spend thousands on creator content that looks right and performs wrong. Here's why.
Most platforms match you to whoever's available — not whoever's right. Misaligned creators produce content that's off-brand at best, invisible in paid social at worst.
No brief, no direction, no accountability. When you're chasing creators yourself, you're managing a freelancer — not running a campaign.
Content built for a creator's organic feed doesn't work in paid social. Without a conversion lens, every video is a coin flip.
We don't run a marketplace.
We run a process.
Monarc is a boutique agency — selective about brands, rigorous about process, accountable for outcomes. Every creator match, every brief, every revision is handled by us. You get great content. We get everything else.
What we offer
No freelancers. No marketplaces. A managed agency that owns the process from creator match to final delivery.
We source and vet creators based on niche fit, content quality, and audience alignment — not follower count. You approve the shortlist. We handle all outreach and contracting.
TikTok · Instagram
From scripting to final cut, we direct the creative and review every video before delivery. Each piece is built to perform in paid social — not just look good on a feed.
UGC · Paid Creative
Contracts, briefs, timelines, revisions — all managed by Monarc. You get one review touchpoint. We handle everything else.
Full Service
The process
Here's exactly how it works.
We learn your brand, your goals, and what's worked before. Free, no commitment.
Day 1We handpick creators based on your niche, aesthetic, and audience fit. You approve the match before we move forward.
Days 2–3We write the creative brief, you review and approve. Clear direction means great content.
Days 4–5Creators produce the content. We review every video against your brief and brand guidelines before it reaches you.
Days 6–12Final assets delivered with full usage rights. Performance report included on every campaign.
Day 14"We don't facilitate. We manage."
Our creators
Every creator is vetted for niche alignment, content quality, and audience authenticity — then matched specifically to your campaign.
@ugcliza
Liza McNeill · London, UK
Trusted by
Sephora, Dermalogica, The Ordinary, Colgate, Monica Vinader
@ugcwithkaytelynn
Kaytelynn Johnson · Ontario, CA
Specialises in
Tech & accessories UGC, Product demos, Creative strategy, Multi-niche versatility
@angelenessna
Angelene Susanna · Calgary, CA
Specialises in
Authentic storytelling, Aesthetic UGC, Strong Instagram reach, Brand-aligned content
Case Study
A full breakdown — brief to delivery, hooks, formats, and performance data. Drop back soon.
Haruharu Wonder
Case study in preparation
Pricing
Every campaign includes full usage rights. No licensing fees, no usage limits, no surprises.
Starter
Single Campaign
Test UGC with one creator. See what converts before you scale.
Growth
Multi-Creator
Three creators, nine videos, 14 days. Built to scale.
Custom
Ongoing Partnership
For brands that need a consistent content engine, month after month.
All campaigns include a free 15-minute brand audit. No commitment required.
Testimonials
Haruharu Wonder
"We truly enjoyed working with Monarc Media. The communication was smooth throughout, and Liza's clean style, lighting, and content quality exceeded our expectations. We look forward to working together again in the future."
Emineh Daniali
Sales & Marketing, Haruharu Wonder
FAQ
UGC is creator-made video filmed on a phone, not a studio set. Audiences don't scroll past it because it doesn't look like an ad — it looks like content. Brands running paid social consistently see UGC outperform expensive produced creative because native-looking video holds watch time, drives clicks, and costs less per result. You're paying for performance, not production.
Every project runs on a 50/50 structure. A 50% deposit is due within 3 business days of invoice — before any work begins. The remaining 50% is due within 5 business days of delivery. Payment is triggered by delivery of your files, not by your approval of them. That distinction matters: you're not holding payment hostage while you deliberate, and we're not holding your content hostage while we chase invoices. Revisions are handled separately through a documented process. Clean on both sides.
Because creators never work on spec. The moment your deposit clears, a real person is briefed, product is being coordinated, and calendar time is committed. The deposit covers that labour regardless of what changes on your end. It's the same reason a photographer doesn't refund a booking fee — the time is real. In the event we fail to deliver entirely, the deposit is refunded in full. That's documented in the agreement.
Day 1 starts when your deposit clears. Day 14, you have final files. Everything in between — creator briefing, product coordination, filming, editing — is managed by us. The 14-day window assumes your product reaches the creator within 5 business days of us sending the shipping address. Delays on your end shift the timeline day-for-day. We notify you in writing if anything changes.
Cancel before the Project Brief is signed by both parties and you owe nothing beyond the deposit — which is retained. Cancel after production starts and 75% of the project fee is owed. Cancel after we've delivered the files and 100% is owed. This structure exists because creator labour is real and happens on your timeline. It's documented in writing before any work begins — no surprises.
Two revision rounds are included at no charge. A revision round is one consolidated set of written feedback from your side, responded to with one updated version of the content. The brief is the standard — if content deviates from what was approved, we fix it. The brief process is thorough upfront specifically so that "on-brief" and "good" mean the same thing before a single frame is filmed.
You receive a licence to use it — not an assignment of copyright. Standard licence covers TikTok, Instagram, Meta paid placements, and YouTube for two years from delivery. If you need exclusivity or extended rights, flag it before the Project Brief is signed and we'll build it in. Usage rights are conditional on full payment being received.
Yes — and paid social is where most brands see their strongest ROI from this content. A 30-second UGC clip running on Meta or TikTok can outperform a $10,000 produced brand video because it doesn't look like one. Every deliverable is licensed for paid and organic use. One strong piece of creative can run six months or longer. Factor that into the price.
Hire a freelancer and you become the project manager — writing briefs, chasing timelines, coordinating revisions. Monarc removes all of that. You get a vetted multi-creator roster — Liza, Kaytelynn, and Angelene — briefed by us, filmed by them, reviewed by us, delivered to you. One contact. Zero talent management. Every engagement is governed by a written service agreement with documented payment terms, kill fees, and usage rights. That's not standard with a freelancer.
No lock-in. Starter and Growth run as single-project engagements. For brands that want consistent monthly content volume at a fixed monthly rate, a retainer agreement is available — structured as an addendum to the standard service agreement, cancellable with 30 days' written notice. We'd rather earn the next month than contractually force it.
30 minutes. We establish your goals, which creators fit your brand, and whether there's a real match. No pitch deck, no hard close. If there's a fit, you'll hear from us within one business day with a written proposal. If it's not right, you'll know by minute 20 and owe us nothing.
Book a 15-minute brand audit. We'll map out exactly what UGC strategy makes sense for your brand — no pitch, no pressure.
Starter campaigns from $750 · Full usage rights · 14-day delivery